Tenasta is a tech company centred around products and technology. They build digital products, help start-ups and launch new businesses.

I worked with Tenasta to establish their brand identity as they prepared for launch as a new tech business support start-up.


I created a logomark around the letter ‘t’, with a lively gradient and connected lines representative of the close link between Tenasta and their clients. Combining this with a modern, clean sans typeface gave the brand a fresh and contemporary look which felt well placed within the target market.

The brand guidelines included various treatments of the logo for use in different contexts, meaning the brand could be adapted when required. In the brand pack I also provided typography examples and a component library for Tenasta to use in their future work.