Overview
Inside Survivor is a one-stop shop for fans of the reality TV show Survivor, providing up-to-date news, interviews, spoilers, and more. The team approached me to refresh the brand identity and redesign the WordPress website to optimise performance due to its high traffic. My goal was to modernise the brand while ensuring the site could handle its large audience efficiently.
Process
- Designed a modernised logo while staying true to the original identity to maintain familiarity with the user base.
- Created a logomark that could be easily recognisable across different contexts, such as social media avatars and stickers.
- Moved the site to Cloudflare for improved security and faster content delivery.
- Implemented a Digital Ocean Space to store and serve bulky media uploads efficiently.
- Designed a mobile-first, modular layout to maximise usability and readability.
- Partnered with Mediavine to optimise ad placements for better revenue generation.
Outcome
The redesign and optimisation efforts had a substantial impact on Inside Survivor. The new logo provided a fresh yet familiar look, strengthening the site’s presence across platforms. Site efficiency increased, scoring highly in Lighthouse and leading to a better user experience.
With over 150,000 page views per month, the improved design and ad placements led to significant revenue growth. Through strategic design and technical enhancements, Inside Survivor evolved into a sleek, high-performing blog that continues to thrive within the Survivor fan community.
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