Overview
Predict & Win is an innovative game designed for the sports betting and iGaming industry, aimed at data collection, customer retention, and conversion. As the Lead Designer, I worked within a small, agile team to bring this product to life, ensuring a seamless and engaging experience for users while aligning with business objectives. The project required a strong focus on branding, UX design, and the development of interactive prototypes to create a high-value, customisable product.
Process
- Developed a cohesive brand identity to establish a professional and engaging presence in the iGaming market.
- Designed marketing assets that showcased the product’s features to potential clients.
- Conducted user research and competitor analysis to inform the UX strategy.
- Created detailed wireframes and interactive prototypes to test and refine the user journey.
- Collaborated with the team to design and implement new features that enhanced gameplay and engagement.
- Ensured the product was adaptable and customisable to suit different client needs.
- Storyboarded and produced promotional videos using After Effects.
Outcome
The final version of Predict & Win was a finely tuned, professional, and highly customisable product. The polished design and flexible features made it an attractive proposition for potential clients in the iGaming industry. An intuitive and visually appealing interface contributed to a more immersive user experience. The adaptable nature of the product allowed businesses to tailor it to their unique requirements, increasing its market value.